I’ve been working in sales for a major confectionery brand for five years now. I manage the account of one of the countries biggest newsagent chains and while our sales had been strong and consistent, growth was pretty flat. Some of our competitors were growing so it was impossible to blame the space or the market, we had to look at ourselves.
One area we identified as needing work was our food packaging. We spoke to Burgess who we had never used before but they had come strongly recommended. They worked with our design team to come up with something they though would fit the bill. We’ve been rolling the product out slowly to better track growth in sales and the difference has been remarkable. For excellent food packaging go and check out http://www.burgessprinting.com.au/food.html