It is not a simple task. Let me tell you, I would know. I have been using public relations in my line of work for over 10 years. I have moved cities and states, and have ended up in the gorgeous city of Melbourne, close to three years ago.
Melbourne is a cosmopolitan city, a city of diverse culture, a mix of people, of food, of style and a place where likes and dislikes vary greatly. The business world is one in which companies compete for attention. They compete in their own way, and it will depend on the industry, company and skills of certain people involved.
To find a PR Agent in Melbourne that you can work alongside, that you can work with, to ensure you are able to meet any positive or negative events that affect your company, or industry, I would say look no further than one that knows about the following; Google Remarketing, Video Advertising, Social Media and can influence the Blogger Community. They are to be honest, qualified, creative and timely group of professionals.
When I am on the lookout for a PR Agency, I also look for a company that could take my company where I needed to go and that ticks all the boxes above. It is about conversing with the PR Companies, find out their style and their level of dedication to their clients. It doesn’t matter the size of the company, as long as the job being done has a positive outcome on my business, then that is the main aim and they have done a good job.